Lindsay Pedersen
Everyman Theatre
January 2024- September 2026
Multimedia Marketing Manager
As Digital Media Manager at Everyman Theatre, I led digital storytelling and audience engagement across social media, email marketing, video, photography, paid advertising, and the theatre’s website. I developed campaigns that promoted productions, events, education programs, and community initiatives while strengthening the organization’s brand and driving ticket sales.
I managed content from strategy, graphic design and copywriting through production, publishing, and performance analysis. During my time at Everyman, my work contributed to more than 5.45 million organic impressions, 130,000 audience interactions, and the creation of more than 3,000 digital assets.
Social Media
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Generated 5.45M+ organic social impressions for a regional professional theatre organization across Facebook, Instagram, Threads, LinkedIn, and YouTube.
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Produced and managed 3,100+ pieces of digital content, including social campaigns, video, reels, photography, graphics, and promotional assets.
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Increased Facebook content views by 6,979% and Instagram shares by 3,014% through platform-specific audience engagement strategies.
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Developed social campaigns generating more than 130,000 audience interactions and individual posts exceeding 142K impressions organically.
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Helped grow Everyman Theatre’s digital audience to more than 26,000 combined followers across social platforms.