For the past six years, I have served as the Digital Marketing Manager, Social Media Content Creator, Branding and Merchandising Lead, and Lead Graphic Designer for the United States Twirling Association.
 

In the digital arena, I craft engaging stories through strategy, design, and both short-form and long-form video. From YouTube videos, Reels, and TikToks to full branded campaigns, I help grow USTA’s online presence and strengthen connections within the baton twirling community through creativity, movement, and purposeful digital engagement.
 

In the branding, graphic design, and merchandising arenas, I have developed national logos and visual identities, organizational materials, and event branding. I built and continue to manage the online store and am responsible for all merchandise design, ensuring consistency, quality, and alignment with the organization’s mission and audience.

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